Beyond Dental & Health was founded in 2003 by Dr. Jenny Shen, a graduate of the University of California, Los Angeles (UCLA) School of Dentistry with a Doctor of Dental Surgery (D.D.S.) and a focus in Restorative Dentistry. Beyond places its worldwide business focus on product development based on Dr. Shen's research – chiefly reducing treatment times, creating treatments to minimize sensitivity and the removal of resistant intrinsic stains, such as tetracycline. Dr. Shen spent more than ten years of specialized practice in cosmetic dentistry before dedicating her time and energies to the study of vital tooth whitening technologies and advances in aesthetic dentistry. She has published a number of papers on the subject, most significantly on the superiority of light-accelerated whitening technologies. By 2003, she was convinced she had the ideas and the clinical skill to start her own company. It was these revolutionary ideas with which she began Beyond Dental & Health, now one of the most respected whitening brands in the world. With extensive reach into China, Japan, Germany, Poland and the UK, they are now becoming a more powerful US player – and have already won multiple awards from The Dental Advisor – including Top Whitening Product of the Year for its POLUS system for three years in a row, including 2013.