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While the object of the teeth whitening game is, obviously, to create a whiter smile-different companies approach the challenge from differing perspectives.Some choose the path of high technology that gives them a cutting-edge feeling. But some teeth whitening companies have a far simpler approach - creating and selling their product as a cosmetic that's so effective, it's the choice of "stars." That's the approach taken by Dr. Jennifer Jablow, the founder of intelliWHITE, and it is not just a marketing gimmick.
Dr. Jennifer Jablow is a real-life “celebrity” dentist who practices in NYC, has a high-profile clientele including models, actors and executives, and has dozens of national media appearances to her credit. Her high-end practice has been treating patients for over 14 years and her reputation as a teeth whitening expert is unchallenged. After years of seeing her clients' disappointment with at-home whitnening systems, she noted some of their drawbacks and side effects and came up with something better- intelliWHITE.
The hallmarks of all the IntellWHITE products are ease-of-use and the addition of good-for-you ingredients wherever possible. Most disappointment with at-home whitening systems is generated from users who can't master the techniques needed to successfully use the components. But Dr. Jablow has created a series of products that are remarkably simple to apply; helping to ensure that they are used properly and deliver the kind of results her patients demand. Her formulas are designed to match each product to create maximum whitening opportunities – and wherever possible she has tried to use ingredients that ease sensitivity and add some health-smart benefit. intellWHITE is the winner of Men’s Health award for Best Overall Whitener in 2010 and Dr. Jablow tells us to expect an important announcement about another award this June! We’ll publish the news when it happens!
Her product line consists of rinses, paint-ons and pens that have been developed for easy application and minimum sensitivity. While other manufacturers offer whitening formulas delivered through these application methods, few can claim the patient satisfaction or brand loyalty delivered by IntelliWHITE.