BleachBright

About Bleachbright

Bleachbright was founded in 2006 and currently positions itself as the “America’s largest and most profitable teeth whitening company.” BleachBright offers a full array of self-administered teeth whitening products to the entrepreneurial (non-dental) market, including whitening pens, paint-on teeth whitening, at-home teeth whitening kits as well as salon, health and tanning spa teeth whitening packages. BleachBright brand names include: BleachBright, ZeroProxi, NightBright, UVBleachBright and BleachBright Pro.

The Bleachbright Business Model

BleachBright does not offer traditional franchises. It offers a number of business opportunities to the entrepreneur including the distributorship or sale of individual BleachBright products as well as complete self-administered teeth whitening packages (with or without LED light exposure) for kiosks, salons, spas and tanning facilities.
BleachBright promises high profitability, ease and sales and customer support when purchasing their products. Their "Business in a box" methodology says you can hit the ground running to take advantage of the popularity of cosmetic teeth whitening right away. BleachBright also offers a number of benefits to its business customers, including a customer service hotline, a referral program, insurance coverage, warranties on lights and equipment and heavy marketing support.

How the BleachBright Procedures Work

Because BleachBright doesn’t sell a “system” per se, it doesn’t have a single whitening method. In the world of free-standing, non-dentist administered whitening however - you’re likely to find two of their products used by kiosks, salons. tanning or health spas.
They offer an LED System that combines their LED Whitening Kit with the use of their BB Cool LED Light. The LED Whitening Kit includes pre-filled mouth trays with an exclusive gel formula–with the kicker of a hydrogen peroxide boost. Actual percentages for the type and strength of peroxide used in this gel are unavailable. It promises a 2-8 shade change in 15 minutes. This LED Whitening Kit is designed to be used with the BB Cool LED Light - a stand-up LED whitening light (registered with the FDA) and using commercial grade power for optimal whitening results.
The other retail whitening system - and targeted primarily to tanning salons - is UVBleachBright. UVBleachBright features an individual UV light that may be worn while in a tanning bed - or anywhere else. UVBleachBright features a 16% hydrogen peroxide formula and the kit contains enough gel for 16 applications with the included mouth trays. Results are expected in two 15-minute applications - and range from 2-8 shades of improvement.

BleachBright Locations

BleachBright claims more than 3000 business customers/locations in more than 33 countries. They are easily found on the Internet - and throughout the country - where self-administered retail teeth whitening is legal.