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Wow Smile Express

Product ratings (1 review )

Rated: 3 out of 5
Rated: 3 out of 5
Rated: 3 out of 5

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LED Light Activated
44% Carbamide Peroxide
Average Price: $ 150
Wow Smile Express image

About WOW Smile Express

WOW Smile Express is an exceptionally well-organized company specializing in the licensing of proprietary, self-administered teeth whitening services. We found the names of two principals, Mark Klockner and Irv Joseph - both with - a mall management firm specializing in turnkey business opportunities, as well as other commercial real estate activities. WOW is one of their proprietary products; their distribution center is in Orlando, FL. We could not identify how long they had been in business, but know it has been at least since 2007. The WOW Smile Express whitening method relies on 36% Carbamide Peroxide formula and a cool blue LED activation light.

About the WOW Smile Express business model

WOW offers two distinct business models - the turnkey Kiosk/Mall Store operation and the Spa/Salon model.

WOW/Retail Infusion provides the kiosk, negotiates the mall agreement, controls the POS system and manages inventory levels and requires the operators to use their operating manual. Operators pay a licensing fee based on store volume.

The Spa/Salon program offered by WOW Smile Express is called the Light Smile Dealership Program. Light Smile has developed an express teeth whitening system that can be placed in salons, day spas, trade shows, bridal stores, outdoor fairs, homes, etc. Light Smile offers a complete turnkey package with prices starting at $1995 and includes the following: 1 Led Whitening Accelerator Light 
20 Teeth Whitening Kits 
Point of Sale Marketing and Promotional Materials 
Promotional DVD for use in each location. Customer Support and training are included.

How Does WOW Smile Express whiten teeth?

The origin of the WOW bleaching formula/system is unknown - however it does use a 44% Carbamide Peroxide solution to help whiten teeth in from 15 - 30 minutes when used with the system’s two-piece mouth tray set that features silicone edges to help protect gums. A vitamin e swap is applied before the procedure to further protect gums. Exposure to the cool blue LED light runs from 15 to 20 minutes - and results run in the normal 4 to 8-shade range for all kiosk/mall/spa/salon self-administered systems.

WOW Smile Express locations

This company is well-represented and dozens of locations can be found throughout the country - wherever self-administered, free-standing teeth whitening is legal.

Anonymous, MOA -MN
Dec 03 '11
How well it works

It appeared my teeth whitened but once home in better lighting than the mall I question whether it did much at all. Some teeth look better than others, not sure what to think... I also bought the follow up "whitening pen" for $39.95 got home and found it online for $6.95.

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