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Love That White Smile Whitening Foam

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Product ratings (12 reviews)

Rated: 3.2 out of 5
Agreeability:
Rated: 3.6 out of 5
     
Affordability:
Rated: 3.9 out of 5
     

58% of reviewers recommend

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OVER-THE-COUNTER
Whitening Foam
.1% Hydrogen Peroxide
Average Price:N/A
Love That White Smile Whitening Foam image

Love That White Smile "Smile Whitening System" Review

Trusted and Verified by TWR Staff. The Love That White Smile™ Smile Whitening System was developed by Dr. Jonathan Shainhouse, a 20-year dental veteran and advocate of gentle teeth whitening. Love That White Smile was launched in Canada in October 2010 and in May of 2011 in Target® stores across the US. He has created a series of products designed to whiten teeth and maintain the results - all with a light, fun and flirty approach. Love that White Smile will be introducing its other whitening products to the US in the coming months.

Dr. Jonathan Shainhouse's primary product is the Love That White Smile Whitening System - a three-step program featuring a 1% hydrogen solution - that champions "ease" as its primary advantage, with a strong argument for reducing sensitivity coming in second. And, it's hard to argue the ease question - there are no strips or mouth trays - you use your toothbrush to apply the cleansing, whitening and maintenance foams.

Shainhouse developed the Love That White Smile line in response to the difficulty and inaccuracy of other at-home whitening systems. He believes that because it's easier to use - and because it "penetrates into the tooth more fully than gel whitening formulas" - that people will be more likely to follow through. A clinical study on the product found that there was a statistically significant improvement in shade color after 3 days of product use. Love That White Smile products are attractive, well-packaged and come with easy-to-understand instructions. The creators also have an impressive and innovative marketing campaign going on. All-in-all, it's a professional, upscale presentation.

 

What Does the Love That White Smile Whitening System Contain?

The Love That White Smile Whitening System features three foam solutions, each created to perform a different function. The Cleansing Foam has a light, minty taste and is pleasant to use. The Whitening Foam is similar to the Cleansing Foam - but has a somewhat more effervescent texture. Finally, there’s a Maintenance Foam that combines the attributes of the first two foams.

 

How Does the Love That White Smile system whiten teeth?

The Love That White Smile 3-step foam system claims to penetrate the surface of the teeth allowing the stains to lift off the surface. Once the stains are lifted, the whitening agent can penetrate quickly. Foam is a cleaning agent, like a detergent; it cleans first, then whitens. Since foam has more moisture than the gels that most whitening systems utilize, teeth stay hydrated, eliminating the possibility of an increase in sensitivity.
Another sensitivity-reducing factor? Many over the counter teeth bleaching products are also highly pH acidic. These products can cause tooth surface loss and sensitivity. Love That White Smile’s no sensitivity 3-step gentle and non-abrasive foaming system, with less than 1% hydrogen peroxide and neutral pH, is touted to clean beneath the surface of your teeth to remove stains and gently whiten - producing results in just 3 days. Although this is a highly questionable finding - as usual, whitening results will vary with personal oral health factors, such as the condition of your teeth when you begin the process.

 

How do you use the Love That White Smile System?

The Love That White Smile system is "ridiculously" easy to use - as the manufacturers claim. First, you brush your teeth with the Cleansing Gel to remove surface stains and prepare the teeth for the 1% Hydrogen Foam. Next, you’ll brush your teeth for approximately 60 seconds using the Whitening Foam. You're given a 30-day supply of each - so depending on how long it takes to get the results you’re after, it could last through several whitening sessions. When you've reached your whitening goals, use the Maintenance Foam (applying with your toothbrush) until your next re-whitening session begins.

TWR Tip: Rather than pumping the foam onto your tooth brush, try pumping it directly into your mouth.

 

Bottom Line: Does the Love That White Smile System work?

Many people will see results with this system. Especially those whose dental staining is mild and limited to the surface or if you're interested in maintaining a more expensive whitening procedure. Like all brush-on systems, the results will also vary with your ability to follow the instructions; brushing with the Whitening Foam for a complete 60-seconds without too much dilution from saliva. Our tester had extremely sensitive teeth and gums, and found that this product was ideal for her. The ease of application also means the tester was more likely to stay with the program for the time it takes to see results.

 

Tags: Love That White Smile, Love That White Smile Reviews, Gosmile, Love That White Smile Whitening System, Love That White Smile On The Go Teeth Cleaning Pen, Love That White Smile Tooth and Lip Gloss.

12 User Reviews

 
Greig Cochrane, Scotland
Nov 08 '13
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Paid $80.00

I am really disappointed at the level of service I have received from the website, I ordered and paid for products in July and have never received them despite sending 4 emails to inform them of this issue. I have yet to be contacted despite asking in each email. I am currently almost 70 out of pocket and I am intending to contact every review site I can to make people aware of the poor service.

Not Recommended by Greig Cochrane

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Laurie
Oct 04 '13
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Paid $24.00

This product is Amazing!! I no longer use tooth paste and brush 2-3x day with this product. I have been using it for about 3 months and love the feel and the gentle gradual whitening of my teeth. It tastes really good too.
It took about 2 weeks to start seeing results and now people say my smile looks really nice.

Recommended by Laurie

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Lior, Canada
May 18 '12
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Paid $50.00

great product

Recommended by Lior

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Misha, Atlanta, GA
Mar 31 '12
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Did not work at all. Noticed no change in teeth color after several weeks of consistent use.

Not Recommended by Misha

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Robert, Usa
Mar 03 '12
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Paid $40.00

I used a lot of the other products and got ok results but I found them really hard to use and they caused a lot of sensitivity. This product was simple and easy to use and I saw results after 10 days without any sensitivity. I am really impressed, I'm sold on this product.

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Dorothy, Michigan
Aug 23 '11
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The product worked as long as I used it. When I stopped, my teeth turned a dirty tan looking color. This didn't work for me.

Not Recommended by Dorothy

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JC, Minneapolis, MN
Aug 21 '11
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Paid $64.99

I am in Day#5 and my teeth are not looking so great. They actually look a bit more yellow than before I started using this product.

But, I am not giving up on it as independent studies have shown that people have whiter teeth after the full 30 days of use.

I will be back in 25 days with a full review.

Not Recommended by JC

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Dianna, Canada
Aug 19 '11
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Paid $49.00

Love The Cleaning and Whitening foam !!!!!!
Gets the staining in the nooks and along the gum line that strips and trays miss. I did not experience sensitivity to this product =D

if your teeth are badly stained it will likely take more than three days to see results. . .

Recommended by Dianna

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Lindsay H, Minneapolis, MN
Aug 09 '11
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I've tried many whitening products over the years: gel trays, strips, whitening toothpaste, and rinses. I could only stand to use the gel trays a few times - they irritated my gums, made my teeth very sensitive to hot and cold foods, and took at least an hour to work. It was very uncomfortable to sit with my teeth clenched while gel slowly oozed out of the trays. The strips seemed to work better and only took 15-20 minutes to work, though they only reached six teeth at the front of my smile and repeatedly slipped off my teeth if I moved my mouth. Also, after five days, my teeth became very sensitive to hot and cold foods and actually began to hurt, so I had to stop.

I tried Love That White Smile cleaning and whitening foam for the full 30 days, and then used the Maintenance foam for 60 days. The foam was really easy to use - after brushing morning and night, I just pumped foam from each bottle straight into my mouth for another minute of brushing. I felt like my teeth were starting to brighten after five days, and I actually noticed that my teeth were less sensitive to hot and cold foods after two weeks. Surprisingly, for the first time in years, I was able to bite directly into an ice cream cone! After a month, two people randomly complimented my white smile another nice surprise! I don't feel like my teeth are ultra-bright, but they are lighter. I will use Love That White Smile again its easy to use, tastes good, I didnt notice any tooth sensitivity, and its a good price for the length of time the product lasts.

Recommended by Lindsay H

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Kaylin , Jacksonville, FL
Jul 16 '11
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didnt work for me at all. i do not reccomend wasting your money on this useless product.

Not Recommended by Kaylin

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Tarayn, Denver, CO
Jun 25 '11
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Paid $39.00

I've only used this product twice so far and am already seeing results! I'm so excited and so happy. After reading all the reviews I decided to try the Target I work at and it was cheaper (many sites have it listed at $49.00) and bought it. Even after using the product once the more significant stains started to lighten. It seems a little sensitive to my gums and caused bleeding, because I have gingivitis (genetics), but doesn't hurt at all like most products do. It is minty and tastes great. It's also small and easy to carry around to places if I spend the night somewhere. I HIGHLY recommend trying this product!!! :o)

Recommended by Tarayn

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Tonia, Vancouver, BC
May 18 '11
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Paid $39.00

I've been trying to whiten my teeth a few shades for many years. The problem has always been PAIN. Really bad, shooting pains, usually following the treatment as opposed to during it. I've tried most of the OTC stuff and BrightSmile at the dentist's office. I recently used codeine (an OTC drug in Canada when combined with another analgesic) to control pain when using the strips and Go Smile. Although my teeth were somewhat whiter after the Go Smile, they were back to their greyish tone a week or so later. I am very careful not to drink red wine or eat berries without brushing afterwards and drink my tea through a straw.

I bought Love That White Smile at the local drugstore after seeing it in their health magazine. I bought the two foams that you start with for a month (Cleaning and Whitening Foam) and the Maintenance Foam. They also have a cleaning pen but I didn't get that. You use the foams twice a day after brushing and you don't have to spit as it is food safe and tastes minty. Within three days, I could see my teeth looking slightly whiter and so far no pain. After four weeks of use, my teeth were more white than with the $1,000 BrightSmile and no pain or even a hint of sensitivity at all. A friend of mine actually said, "You've had your teeth bleached, right?" when we had coffee together after two months of not seeing each other. I am on the Maintenance Foam now for three months. The idea is that you switch between the two cleaning/whitening foams and the maintenance foam throughout the year and your teeth stay white. A fabulous invention, this! At first, the pricing looks expensive next to all the other OTC whiteners but it gave me the same lift as professional whitening so it's way cheaper. My husband bought some and takes it on business trips to use as toothpaste. I gave it only a 4 for affordability as I know to some people on a budget, it's a little on the expensive side. (Just skip a few coffees lol.)

Recommended by Tonia

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